The concept of the random floor elevator came about during a brainstorming session. We were trying to modify existing products in minor ways in order to create new and unique experiences and interactions. The random floor elevator became our iconic product in the process.

The random floor elevator is designed to exist in a building where the final floor should not always matter to the rider, such as at an art museum, a family entertainment center, or a casino. The product would exist to create a new way for the visitor to navigate though the building, and possible create a more exciting visit. Upon entering the elevator the rider is faced with only one button to press, taking the elevator to a floor at random.